Tate’s Cookies
Ad Club Colorado “The 50” Show Winner 2023
Question
How do we differentiate Tate’s Bake Shop in a crowded cookie market?
Clue
Tate’s cookies are unmatched in their delicious crispiness.
Reveal
To highlight the crispiness of their cookies, Tate’s Bakeshop explored the world of a whodunnit mystery with a series of print, OOH, and social ads.
Tate’s also tempted weak-willed shoppers in the produce sections of grocery stores across the country.
And perhaps most criminally, Tate's hosted sample stands at these stores that had nothing more to offer than some crumbs.
Art Directors: Josh Harmon & McKenzie Jenkins
more of the goods