*Ad Club Colorado “The 50” Show Winner 2023

Question

How do we differentiate Tate’s Bake Shop in a crowded cookie market?

Clue

Tate’s cookies are unmatched in their delicious crispiness.

Reveal

To highlight the crispiness of their cookies, Tate’s Bakeshop explored the world of a whodunnit mystery with a series of print, OOH, and social ads.

Tate’s further tempted weak-willed shoppers in the produce sections of grocery stores nationwide.

And perhaps most criminally, at some of these stores, Tate's hosted sample stands offering nothing more than a plate of crumbs.

Art Directors: Josh Harmon & McKenzie Jenkins

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