*One Club Young Ones Merit Award Winner 2023*
Introducing PETA’s Brands Behind Bars, a new initiative that will enable consumers to become more informed shoppers and reward brands that share PETA’s philosophy.
Just open the PETA app to scan the barcode on any item of clothing.
The app will either report the scanned item as "Kind” or “Cruel”, depending on if animals were harmed in the process of production.
A live feed of the results is then compiled and displayed on screens in popular shopping locations across the nation.
It’s time to help shoppers discover the truth behind those tags and join the front lines of the battle against animal cruelty. PETA’s Brands Behind Bars reminds consumers that animals are ours to love, not to wear.
AD: Josh Harmon Amber King Courtney Loomis Dahlia Nin CW: Kelley H.Video Editor: Josh Harmon