Head and Shoulders’ “The Hero Your Hair Needs” campaign will include a free-comic day promotion. Head and Shoulders in conjunction with DC Comics will release a single issue of a comic that brings the world of the print ads to life.

Dr. Z Pyrithione will triumph over dandruff and evil alongside iconic heroes such as Batman, Wonder Woman, and the Flash. The biggest comic book day of the year will also be the premiere of Head and Shoulders in the “DC Universe.”